
About Us
The Ugly Duckling Charity is a Christian organisation on a mission to help everyone find life in all its fullness.
We believe that every person is made up of body, mind and soul – yet the spiritual aspect of who we are is often misunderstood or neglected in our conversations and decision making. In an increasingly secular and polarised world people are not always afforded the opportunity to reflect on the deeper aspects of life including faith and spirituality. We also know that the values and virtues found in the Christian faith - such as thankfulness, kindness and forgiveness — can have a profound and positive impact on people’s lives and the society we all live in.
Through a range of inspiring resources, we equip people of all ages to have meaningful conversations about the big and not so big questions of life. Our resources help uncover transformative ideas that encourage people to live well and find meaning and purpose in life.
Our Table Talk resources create safe spaces for open, respectful Conversations on a wide range of topics that matter to people’s lives.
Our courses, books, films and articles explore Happiness and well-being, drawing from Positive Psychology and Christian Spirituality — to offer an engaging and thoughtful approach to living life well.
A core focus of our work is around equipping churches for Early Mission — by this we mean that we help the church to reach out, build authentic relationships, and engage meaningfully with their communities. Our resources are designed to spark an interest, encourage exploration, and connect with those who might not typically engage with the church or the Christian faith, as well as deepen relationships with those who do.
Our work however extends beyond churches, and you don’t have to hold a Christian belief to use, or benefit from our resources. They are not designed to promote a specific set of beliefs but instead offer a welcoming framework to start a conversation around living life differently. Thoughtfully designed to be versatile, relevant and easy to use, our resources are suitable for a wide variety of settings, including homes, schools, universities, work places, community groups, pubs, cafes, care homes and numerous church-based programmes and spaces.
Each year, an estimated 20,000 people engage with our resources. Why not explore our work, discover the resources we offer and see how we can either help you personally to live well, or support you in helping others to find life in all its fullness.

The lost art of conversation.
Everything we do at UDC revolves around a central idea: spiritual conversations change lives.

Early Mission
Our Christian purpose to equip churches explained

Spirituality
What is it? Why is it important? And why is it part of everything we do?

Positive Psychology
What does it mean, and why should we care about it?

Happiness
Why the exploration of happiness features in our work.

Our History
Founded in 1994 and still evolving, find out more about where we’ve come from.